Philip Morris Egypt has renewed its commitment to cooperate with the Egyptian tax authority to support the Egyptian consumer in the face of any attempt to manipulate the prices of its products and destabilize the Egyptian market and the tobacco industry.
Committed to the need to raise consumer awareness of product prices, Philip Morris Egypt earlier this year added the “QR code” code to all its products, which would display the price list of traditional cigarettes and the company's heated tobacco products.
To further comply and cooperate with the Egyptian tax authority on tobacco price control, Philip Morris Egypt is proud to announce the development of communication on the packaging by adding text to encourage consumers to scan the TH code ."QR code" the new wrapper has already been launched on the markets starting with all L&M cigarette packages.
Ali Karman, general manager of Philip Morris Egypt and the Levant, said that printing the QR code on the packaging allows smokers and users to identify the price of products before completing the purchase, and this is one of the means followed by the company to preserve the right of the Egyptian consumer, as the company also always discloses any price adjustment through the issuance of press releases”.
“We are keen to continue cooperation with the Egyptian tax authority to establish a climate of transparency, of which the Egyptian consumer is the biggest beneficiary, by supporting the state treasury with tax revenues as a result of the sale of original products at their established prices,”Karman added.
Philip Morris Egypt would like to thank all the dealers who adhered to the official prices of the company's products. It calls on traders to adhere to price control, as it is their responsibility to preserve this national industry.
Philip Morris International: delivering a smoke-free future
Philip Morris International (PMI) is one of the leading international tobacco companies working to provide a smoke-free future and develop its long-term portfolio to include products outside the tobacco and nicotine sector. The company's current product portfolio consists mainly of cigarettes and smokeless products. Since 2008, the company has invested more than 10.5 billion US dollars to develop, scientifically prove and commercialize innovative smoke-free products for adults who would otherwise continue smoking, with the aim of completely ending the sale of cigarettes.
This includes building world-class scientific assessment capacities, in particular in the areas of preclinical systems Toxicology, Clinical and behavioral research, as well as post-market studies. In November 2022, Philip Morris International acquired Swedish Match, the leading oral nicotine delivery company – creating a global smoke-free company led by the IQOS and Zyn brands . The US Food and Drug Administration (FDA) has approved the introduction of IQOS Platform 1 devices, from PMI and its consumables and the general product from Swedish Match as risk-adjusted tobacco products (MRTPs).
As of June 30, 2023, Philip Morris International's smoke-free products were available for sale in 80 markets around the world, and the company estimates that approximately 19.4 million adults worldwide have already switched to IQOS products and stopped smoking cigarettes. Smoke-free products accounted for approximately 35.4% of Philip Morris International's total net revenue in the entire second quarter of 2023.
With a strong foundation and significant experience in the life sciences, PMI announced in February 2021 its ambition to expand in the fields of healthcare, aiming through its company Vectura Fertin Pharma to enhance life by offering seamless health experiences.
Source : Portal news
